How India Became the World's Top Incense Exporter
India leads global incense exports with centuries of tradition and modern capacity. Learn why Africa…
Read →Madagascar is one of the most consistent importers of Indian incense sticks in sub-Saharan Africa. The island nation has a strong cultural tradition of using incense in religious ceremonies, home purification rituals and everyday life — making it a reliable market for regular bulk supply.
Market Overview
Madagascar imports agarbatti and dhoop products primarily from India, with demand concentrated in the major cities of Antananarivo, Toamasina, and Mahajanga. The market favours fragrant masala agarbatti in value packs, charcoal dhoop cups and raw incense sticks for local blending.
Key Buying Patterns
Importers in Madagascar typically purchase in LCL (Less than Container Load) to FCL (Full Container Load) quantities, with repeat orders every 3–6 months. Popular fragrances include sandalwood, rose, jasmine, and oudh-based blends.
How to Connect with Suppliers
Working with a registered Indian exporter who holds an IEC code ensures smooth customs clearance. Ask for COO (Certificate of Origin), packing lists, and fumigation certificates for smooth import into Madagascar.
At Shahport Global, we have established relationships with freight forwarders shipping regularly to Madagascar and can guide you through the full import process.